A report from the consultancy firm Research2Guidance estimated that the market in mobile health applications (apps) for smartphones and tablets will be worth US$26 billion by 2017. An estimated 40 000 medical apps are already on the market; although the exact figure depends on where you draw the line between health and lifestyle. In any event, numbers are growing fast—if you're reading this article in 2014, perhaps on The Lancet iPad app, this figure is likely to be woefully out-of-date. Small wonder regulators have found it difficult to keep up.
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